On Information American Trademarkia blog last week, Apple has acquired the rights to the trademark “280.” It is not necessary to guess, what is remarkable is the number – in order to cut off all the questions I propose to look at the image that appears with the application or on the screen of your mobile gadget, at which the navigation application and its icon Karty.app.
This number is U.S. Highway 280 , Which runs adjacent to the current campus of Apple’s Infinite Loop street in Cupertino (by the way, this street is also schematically shown in thumbnail). That is what is stated in the description of the mark:
This symbol consists of a gray card with a gray-white streets and roads of yellow and orange highway signs in blue and red colors with a white number “280″, as well as gray and red pins.
Honestly, I can not even imagine why it took Apple to record the brand. Is to continue to exclude from the App Store all the developers of alternative navigation software? But in this case, they simply change the number of icons in their applications in the up or down from the “280″ and once again forget about the problem.
But seriously, why do it to register the number “280″? So far more questions than answers.