Yesterday evening, the agency JD Power & Associates Has published the results of its latest survey, which investigated the level of satisfaction with their American owners tablet computers. Like a year ago, the Cupertino-based company has received this ranking the maximum number of stars, gaining 830 points out of 1000 possible and quite a bit ahead of the South Korean corporation Samsung.
For their study analytical agency conducted a survey of 2,513 tablet owners and found that Apple surpassed its competitors in four of the five categories used to compile the rankings. In particular, apple tablets were better alternatives in terms of performance, ease of use, design as well as features and style. I think you already without me guessed that the only category in which the iPad has lost, was the price. Samsung, which took second place in the ranking with 822 points, was above average (and only 3 stars) in terms of features and style, design and affordable price.
However, user satisfaction tablets gradually falls if two years ago, iPad scored a total of 853 points, the current poll malic "tablet" got 18 points less. And most respondents complain of increased complexity in the use of tablets.
"We performed this study in 2012, when the U.S. market, many new OEM-manufacturers tablets trying to allocate their products from the competition and meet the growing interest in the new product category – said Kirk Parsons (Kirk Parsons), senior director of Telecommunications in the JD Power. – Cost gadgets significantly affected the market. The average purchase price continues to fall, and consumers expect from the performance and capabilities of gadgets much more than previous generations of products. In addition to all decreased overall satisfaction of tablets, especially with regard to ease of use. "
When it comes to purchasing a new tablet, the most important factor for buyers is the price, and only then its capabilities and reputation of the brand. However, lately the latter criterion has become more important to consumers, ahead of informative web sites of producers and even personal recommendations as a reason why they chose (or choose) just one or the other brand.